Atlanta Meal prep is a food prep and delivery service in the heart of Atlanta, USA.
I redesigned the service reducing order time completion by 300% and increased the ordering success rate 4x.
MY ROLE
User research & analysis
UX and UI redesign
Design library kit
Usability testing
YEAR
2024
TEAM
WordPress service designed by a graphic designer, which made UX cumbersome, slow, and somewhat limited.
I redesigned the service reducing order time completion by 300% and increased the ordering success rate 4x.
Task Completion Rate
4x
Reduced time spent per order flow
300%
SUS score from 47,5 (F) to
82(B)
Analysis
Heuristic analysis outlining the key usability problems and improvement opportunities.
Interviews
Interviews & usability testing with 10 loyal customers on top tasks + SUS benchmarking.
Redesign a menu type selection.
19 hard-coded options to contextual flow.
Concept decision
I've landed on a hybrid solution between concepts #1 and #4. Combining the convenience of progressive menu selection, but keeping submenu options in the same left column.
Redesign an order flow, keep the logic:
1 entry meal + 2 side dish selections.
Before
After
Before
FINAL SOLUTION
Before
FINAL SOLUTION
Before
FINAL SOLUTION
Before
FINAL SOLUTION
Usability testing insight #1
Variant A
Variant B
Context
Heatmap data suggested that when users were asked to go back and edit their selection on mobile devices, his led to 40% errors.
Result
Behavioral data shows that more users succeeded completed the flow using accordions (Variant A).
Usability testing insight #2
Before
After
Context
Heatmap data suggested that when users were asked to go back and edit their selection on mobile devices, his led to 40% errors.
The start over button sounds ambiguous.
Solution
Actions reprioritized to fit mobile context. "Start over" button is removed from the flow.
One primary action and two secondary actions for meals editing or duplication.
Usability testing insight #3
Before
After
Context
Users were confused why they have to select the menu items again.
I’ve also noticed that people ignored the ‘back’ arrow on the header.
Solution
The whole selection is duplicated by default with an option to customize it.
Buttons replaced with checkboxes to ensure action affordability.
Cancel duplication flow button added to the sticky footer.
✅
Minor UX tweaks → major wins
Small changes led to clearer flows and
higher engagement.
✅
Early design system saved dev time
Prevented UI rework and enabled faster,
more consistent delivery.
✅
Validated early, built smarter
Testing concepts early helped avoid wasted effort and focus on real needs.
✅
Key features trimmed pre-MVP
Collaboration with engineering avoided
costly overbuild.